Four-Point Approach


By following the Main Street Four-Point Approach: organization, promotion, design and economic restructuring, Main Street programs have been responsible for the revitalization of commercial corridors and communities.

Arcata Main Street Board Sub-Committees
Economic Restructuring Committee
Josh Neff
  • Continue Arcata Downtown Business Watch and other programs

  • Focus on Business Assistance and Development, Barriers to Success 

  • Develop Seminars and Speakers to help stimulate business in Arcata

  • Develop Campaigns for continued Economic Success

  • Contact Josh for further details.

Design Committee
Dan Tangney, Chair
  • Focus on Events and Plaza Use 

  • Overseeing the Oyster Festival

  • Organizing Decorations for the Season of Wonder and Light

  • Organizing Planters on the Plaza

Promotions Committee
Victoria Joyce, Chair 

The Promotions Committee focuses on Special Events, Arcata Main Street Branding, and promoting Businesses.


It's a fun, active committee.  We coordinate with our Events and Marketing Director to produce regularly scheduled Arcata Main Street promotions such as:


  • ​Explore the Plaza/Pizza Feed for incoming HSU dorm students in August

  • Arcata Bay Oyster Festival

  • Trick or Treating on the Plaza in October

  • Season of Wonder and Light in December 

  • Dia de los Muertos in November

  • My Favorite Lecture series

  • HSU Preview Coupons in the Spring.


Meeting times are planned around the various promotions. Please the Arcata Main Street Office, 822-4500, or Victoria Joyce, at 822-3450 (Bubbles). 


761 8th Street, Suite C

Arcata, CA 95521

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